The Jafra Medieval Packaging & Brochure Design came out exceptional! I Art Directed a dynamic team of models, makeup artists, photographers and stylists that exceeded my client’s expectations. Proficient in fostering a collaborative culture that emphasizes layout, packaging, photography direction and overseeing the printing process. The printing was elegant flat and gloss varnish over the cosmetic photography for the brochures. Credits: Photography by Alber Tolot Hair: Massimo Serini Copywriter: Mimi Burke
OPI Holiday Brand & Package Design. Designing the packaging for the Starlight Collection draws inspiration from the holiday brand, utilizing a color palette that reflects what’s new and what’s next in the realm of luxury products. My expertise in this area has led clients to consistently rely on me for inspiration insights into the latest trends. I designed 10 Holiday boxes for OPI with Ruth Sterling Design Director. It was a huge success.
Designed the Jessana Brand design & packaging! Designed the layout through to overseeing the printing process. The packaging was an instant hit with pearlised pink ink for the front & back cover, and glossy embossed logo gold foil on the top and bottom of the box. The inside was lined with a rose surface print pattern. Logo design for Asana nail polish collection.
Designed the Jafra City Chic Brochure and Makeup application cards! Directing a team of makeup artists, photographer and model exceeded my client’s expectations. Designed the layout through to overseeing the printing process. Credits: Photography by Richard Reinsdorf, Copywriter Mimi Burke
Designed the Jafra Uptown Collection packaging and makeup tray. Worked with photographer Tracy Bayne on a fun modern concept for the display. Designed the through to overseeing the printing -with added copper varnish over the New York City photo. Credits: Photography by Tracy Bayne
